Ballentine's True Music Campaign
Ballentine's True Music Campaign
Ballentine's True Music Campaign
Joining forces with director Rolo Jackson, I conceptualised and animated the motion graphics for Ballentine’s True Music campaign.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
Joining forces with director Rolo Jackson, I conceptualised and animated the motion graphics for Ballentine’s True Music campaign.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
Joining forces with director Rolo Jackson, I conceptualised and animated the motion graphics for Ballentine’s True Music campaign.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
Ballantine’s True Music is a series of global music residences covering unique scenes from eight different countries, with a simple mission: bring fans together on the dance floor.
![](https://framerusercontent.com/images/ohyqvHzpmyX6VzDknjFwf2gSmCQ.gif)
![](https://framerusercontent.com/images/ohyqvHzpmyX6VzDknjFwf2gSmCQ.gif)
![](https://framerusercontent.com/images/Dp8fDAYmMU1ewVMLRxDZTLJM.gif)
![](https://framerusercontent.com/images/Dp8fDAYmMU1ewVMLRxDZTLJM.gif)
![](https://framerusercontent.com/images/Dp8fDAYmMU1ewVMLRxDZTLJM.gif)
Growth statistics:
The campaign had a 20% uplift in brand talk-ability and the consumers love for the brand increased from 50% to 74%, achieving the objective of emotional connection.
Growth statistics:
The campaign had a 20% uplift in brand talk-ability and the consumers love for the brand increased from 50% to 74%, achieving the objective of emotional connection.
Growth statistics:
The campaign had a 20% uplift in brand talk-ability and the consumers love for the brand increased from 50% to 74%, achieving the objective of emotional connection.
Process: Design references
Process: Design references
Process: Design references
![](https://framerusercontent.com/images/1BQ967169dl6Dex8n7BIXKR15kQ.jpg)
![](https://framerusercontent.com/images/1BQ967169dl6Dex8n7BIXKR15kQ.jpg)
![](https://framerusercontent.com/images/1BQ967169dl6Dex8n7BIXKR15kQ.jpg)